Since
1895, the firm has made a policy of buying whisky
from distilleries all over Scotland. These whiskies
are matured in Gordon & MacPhail's own warehouses
in Elgin or at the distillery where they were produced.
They are carefully monitored and are bottled when
they are considered to be at their best, either
under the individual distillery label or under the
company's generic Connoisseurs Choice label. As
a result the firm now has an enormous range of single
malts, many of which are quite rare.